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Some time ago, a text appeared on the Google website about choosing the right person or agency for SEO:
There are many suggestions that you should ask potential “SEO” before starting cooperation because low-skilled people may harm your website.
What does it look like with us? – Let’s check!
” Hiring an SEO expert is a big decision that can improve the quality of your website and save time. However, it can also damage your website and its reputation. Before taking it, you should analyze the potential benefits and damage that irresponsible SEO can do to your website. SEO specialists and other agencies and consultants provide useful services for website owners, such as “
Analysis of the content or structure of the site
We start this process even before signing the contract. If a person interested in SEO asks us for an offer, the analysis of the content and structure is the basis for starting the valuation and establishing cooperation. By conducting an initial content and structure audit, we can estimate the costs and time of the website optimization process and compare the website’s capabilities with the competition. In our case, the audit can be divided into two stages:
Preliminary audit – we check the website execution technology, structure (menu, subpages, navigation, etc.). Thanks to this, we can inform the client what changes will be necessary to optimize the website. At this point, we are also doing some initial research on the placement of keywords on your site. Most of the websites based on popular CMS systems are not problematic in optimization. The exceptions are pages where templates have been incorrectly implemented, resulting in optimizing meta-tags, headers, and other structural elements.
Optimization audit – After starting cooperation, we conduct a full website audit. We check all the parameters affecting SEO – page loading speed, adaptation to mobile devices, SEO in New York City, Los Angeles, Chicago, Houston. of headers, descriptions, and size of photos, meta-tags, content, link profile, data markers, etc.
We check all this information at the audit stage. In old technology or badly created sites, it is sometimes faster and better to recreate the website. This applies primarily to pages based on proprietary CMS systems, the author of which was lost in unexplained circumstances, and sites based on WordPress / Joomla, where there are big problems with the template. Sometimes, it is impossible to update the CMS to the current version due to a poorly constructed website, resulting in the inability to use popular SEO plugins. Outdated pages also increase your risk of being hacked.
The topic of technical advice is quite extensive and depends largely on the client. If a person shows interest and actively participates in the SEO campaign of their website, we always provide knowledge and experience.
Content is the most important part of your website. Without relevant content, the Google search crawler may have trouble matching keywords to the site’s content. Content optimization is the cornerstone of SEO efforts.
At IT Holding, we optimize existing texts; we can also send guidelines for creating content for our clients and creating content from scratch.
The content design itself varies and depends on the type of business, website template, and audience.
In other words, the process of creating content for blogs or websites looks different than for e-commerce or companies providing services. The content on the website is so extensive and individual that it is usually agreed upon with each client.
The keyword research can be divided based on the current position in the search results and the average monthly number of searches.
Each company cooperating with our agency provides a position measurement panel (you can check the current positions of selected keywords every day).
It’s best to check the average monthly number of searches in Google Ads. If you are not running any campaign, you will probably only see a certain range, e.g., 100-1000. On our part, before signing the contract, you receive information about the exact number of searches (according to the current data).
Many other tools (usually paid) for keyword research, such as Ahrefs, Senuto, and SEMstorm. We are also able to provide visibility reports from these analytical tools.
Keyword research, in particular, is important for online stores, blogs, and portals. It allows you to search for niche words with many searches and SEO in New York City, Los Angeles, Chicago, Houston. in the long-tail model (long-tail).
We do not run open SEO training. Not that our staff is not trained. Sometimes we train the company’s employees (client) in content creation, CMS service, creating appropriate titles, or searching for keywords. We have no problem answering customer questions. We are a group of professionals who know SEO and do it well, but we are far from becoming “trainers.”
Expertise on specific markets or geographic areas
We sometimes have this type of order in the case of expansion into foreign markets. We can advise on the proper construction (language versions), select keywords, and conduct a competitive analysis.
The expertise of specific areas can also be another city, province, or region. Then the analysis starts with local SEO in New York City, Los Angeles, Chicago, Houston… We can advise and work out an effective scenario of increasing the company’s visibility in specific geographic areas without any problems.
We encourage you to read the Google article, thanks to which you will learn how to start working on increasing your visibility on the Internet. This knowledge also significantly improves communication between the client and the agency.
“Remember that the results of SEO activities will be visible after some time. It may take four months or even a year for the changes to be made to the benefits to be seen.
If you feel you need some extra expert help, read on to find out how to choose SEO. “
The results of activities largely depend on the competitiveness of keywords. Sometimes the effects can be seen even after a few weeks, and sometimes it takes up to a year. It also all depends on what we consider the effect. For us, the result may be an increase in the position from 100 to 30, where a large part of the work has been done, but it will not be practically visible to the client because only high positions ensure an increase in traffic on the site.
“If you’re considering hiring an SEO expert, the sooner you do it, the better. If you plan to launch a new website or make changes to an existing one, this is a good time to decide. This way, you and this person can prepare your site from scratch to be search engine friendly. A good SEO can also help you improve your existing website. “
There is also some essential information in this paragraph:
“Remember to make the recommended changes. Implementing the changes recommended by SEO requires painstaking work. If you don’t intend to devote the time to it, hiring an expert is simply a waste of time and resources. “
We fully agree with this. Of course, most of the work on the site is carried out by us. The main problem is not the inability to introduce significant changes but the reluctance of customers to introduce them. Suppose we do not have approval for rebuilding the website, changing or creating content, the SEO in New York City, Los Angeles, Chicago, Houston. The process itself may turn out to be ineffective. In our opinion, trust is important here. We want your company to be successful, and the conviction that you are acting to a detriment can effectively block the possibility of increasing your visibility on Google.
Talk to your potential SEO
“Some useful questions to ask him are, for example.”
Can I see examples of your previous work and find out about your successful projects?
Of course! We are happy to share a case study with people interested in starting cooperation.
Do you follow Google’s webmaster guidelines?
Sure! Besides… building external links. According to these recommendations, virtually any link obtained through collaboration can violate webmaster policies. Often, on the foundation website, you can see links to the websites of companies that support it, which can already be brought under the violation of the rules. You can read more here: https://support.google.com/webmasters/answer/66356.
Do you provide any online marketing services or advice to supplement your organic search business?
We deal with comprehensive planning of the construction of portals and websites in terms of traffic from organic search results. We also conduct website visibility analyzes, thanks to which we can find areas of the website that have not yet been developed.
What results do you expect, and in what time frame? How do you measure your success?
We have our own position measurement panel, but we have no problem if the client prefers to use external websites such as Web position. Everything really depends on what “success” means for a given client. For a hairdresser in Dubai, Singapore, Hong Kong, London or USA, these will be high positions for keywords related to the city or district. There will be up to the number of UU (unique users) for the internet portal and the number of page views. For e-commerce, it will be sales. Depending on your business, we offer various possibilities of measuring effectiveness, but a well-configured Google Analytics and Google Search Console are enough in most cases.
What is your experience in my industry?
It’s hard to answer this question without knowing the industry, but you can already develop a few patterns after many years of working in SEO. We conducted campaigns for producers, service providers, online stores, bloggers, or internet portals – only the type of service or product is a variable.
What is your experience in my country/city?
We have clients from all over International SEO Company / SEM & marketing expert. We also deal with SEO in New York City, Los Angeles, Chicago, Houston. in the USA, UK, Russia, and Germany. In the case of cities, the number of competitors is important. It is easier to achieve high positions in a small city with several competitive companies, while there may be several dozen or several hundred in large cities.
What is your experience building international sites?
We made websites in the USA and Germany. We do not consider ourselves website builders; it is not our core business. In advanced projects, we will gladly recommend one of our partners who mainly deals with creating websites, stores, and web portals.
What SEO techniques are most important to you?
Website content optimization. Without proper preparation of the site for SEO in New York City, Los Angeles, Chicago, Houston., there is no question of high positions. We are talking here about content, loading speed, mobile-friendly or subpage titles.
How long have you been in business?
The company has existed since 2008.
How can I communicate with you? Will you provide me with information about all changes made to the site and detailed information about the recommendations and the factors that influenced them?
We are available by phone, e-mail, and chat on Facebook. This type of information is available to customers. The website audit lists all the things that will need to be changed. If further changes are required during the cooperation, of course, we inform our clients about it every time.
Find out if SEO is interested in you and your business. If not, find someone who shows this interest. SEO should ask questions similar to these:
What makes your company or service unique to customers, and what do they value it for?
Who are your customers?
How does your business make money, and how can the search results help it?
What other advertising channels do you use?
Who is your competition?
We invite all interested parties to contact us!
Check SEO References
Selected references are available on the home page. For those interested, it is possible to provide more.
Checking the site
Ask a potential SEO to check the site for technical and search to find out which, according to him, requires action, why, and expected effect. This is likely to come at a cost. Give this SEO read-only access to your site in Search Console. At the stage type, do not grant it write permissions. An SEO candidate should realistically assess potential improvements and identify the amount of work required to implement them. If that person assures you that your site will come first in search results, look for someone else.
Also, feel free to contact us! We will answer all your questions and advise you according to our best knowledge.
We agree that no one can guarantee the first position in Google search. However, experience allows us to make every effort to achieve this position.
We operate transparently. We value our clients’ awareness because transparent rules are the basis for successful cooperation, and the more our client knows about SEO, the better he understands our work.
We also do not use any “past” practices. Like cloaking, doorway, or low-quality spamming programs. Anyone who knows SEO knows that Google is so good at detecting these methods that using them is a waste of time.
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