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How to extend the time spent on our website?

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Along with the development of algorithms responsible for choosing the best page as a response for the user, the user’s time on the website gains more and more value. As long as better. The average time for a typical small page is at least 2 minutes. Just as each result above will positively impact the rating of our website, meager results (such as 5-10 seconds) will lower the page’s rating, suggesting that the content does not contain information related to the searched phrase.

Direct your website to a specific type of audience.

First, we need to understand what a potential user may be looking for on our website. It depends on many factors, but mostly on the type of user. We can distinguish as many as 3, divided in terms of what kind of information they are looking for.

Information seeker.

The informative type is the most common. It stands for a user who is looking for a general answer to a given phrase. In the searched phrases of users of this type, the format of the question “How to do …?” Will often appear. Or “Where to find …?”. Therefore, this type is the most attractive potential recipient of various blogs and information websites (for example, Wikipedia). So, if you are running a blog and wondering how to attract and, more importantly, keep the attention of such a user, focus on high-quality content. Make sure your website provides a concise and comprehensive answer to your search phrase. Also, do not forget to optimize the website for SERPs, a few sentences displayed before the page will certainly attract the attention of this type of recipient.

Asking for directions.

The navigation type means that the user knows more or less what he is looking for, uses the search engine to find a place where he can find something. An example would be entering phrases such as: “Dubai, Singapore, Hong Kong, London or USA sports club” or “Nike sports shoes” into a search engine. We can see that the user already has a specific goal, uses the search engine to determine where he can achieve this goal. The intentions are often shallow to check whether the entered words are correct, and even by mistake, the full URL of the page is entered into the search engine.


Ultimately,  the commercial type, unlike the others, has specific intentions aimed at making the transaction. Similar to the navigation type, this type will use a specific brand or product name but will also contain words like “buy online,” “order,” or “subscribe.” Of course, the most appropriate target for such users will be all kinds of online stores, websites dealing with the promotion and product reviews, and websites that provide Internet services (for example, streaming movies and series).

Optimization is the key.

Thanks to this knowledge, you will be able to optimize the content of your website for the right type of recipient. It will certainly increase the traffic on the website and minimize the number of users who leave your website immediately while lowering its ranking in the search engine’s algorithms.

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