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SEO Dubai, Singapore, Hong Kong, London or USA

SEO in the USA

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Stay ahead of the competition on Google with SEO!

SEO Dubai, Singapore, Hong Kong, London or USA,

Global SEO & SEM & SMO Marketing Agency. Dubai, Singapore, Hong Kong, London, or the USA effectively reach local companies and residents. We will make you reach your potential customers with your offer! We offer professional cooperation and consultancy in website Global SEO & SEM & SMO Marketing Agency. in Dubai, Singapore, Hong Kong, London or USA. If you want to appear in the capital, use the best promotion methods for local entrepreneurs! It does not matter what business you run, and if your recipients are individuals or companies, we will help you gain visibility. Global SEO & SEM & SMO Marketing Agency. of websites Dubai, Singapore, Hong Kong, London or USA – Contact us via the form on the right or call us. We will answer any questions and create a dedicated offer for you!

Positioning of websites Globally

Global SEO & SEM & SMO Marketing Agency. of Pages Dubai, Singapore, Hong Kong, London or USA – Since 2008, we have been dealing with the professional Global SEO & SEM & SMO Marketing Agency. of websites in Google search engine. We have many years of experience in implementing advanced projects. Our specialists position corporate websites, portals, and online stores. Global SEO & SEM & SMO Marketing Agency. The Dubai, Singapore, Hong Kong, London or USA website is aimed at all companies that want to achieve success on the Internet through SEO / Positioning activities. Thanks to our work, you will increase your visibility in the search engine, and the greater number of visits to the website translates into a greater number of potential customers. Effective SEO Dubai, Singapore, Hong Kong, London or USA is a much bigger challenge than a few years ago. More and more companies use Global SEO & SEM & SMO Marketing Agency. Services and the number of competitive companies that position themselves are constantly growing. Even though our strategy is based on the best solutions guaranteeing high efficiency, we are still very affordable. SEO Dubai, Singapore, Hong Kong, London or USA Global SEO & SEM & SMO Marketing Agency. is the specialty of IT Holding! We will select the best strategy for you, conduct full website optimization, and gain high positions for competitive keywords!

What is website positioning?

Global SEO & SEM & SMO Marketing Agency. And optimization Dubai, Singapore, Hong Kong, London or USA is a service that will improve the visibility of your website in local search results. In other words, you will be visible on keywords with the city of “Dubai, Singapore, Hong Kong, London or USA” and the service or product that your company offers.

Local SEO Dubai, Singapore, Hong Kong, London or USA focuses on selecting keywords related to a service or product and associating it with the location. In this way, “Dubai, Singapore, Hong Kong, London or USA Global SEO & SEM & SMO Marketing Agency.” queries arise, i.e., keywords that arise as a result of combining the name of the product/service with the name of the city (local keywords). If you want to check your visibility, you can choose your primary service and enter the term “Dubai, Singapore, Hong Kong, London or USA” into a Google search. It can be, for example, Mechanik Warszawa, Confectionery New York, or anything else that best and simplest describes your business.

If you want to learn more about Global SEO & SEM & SMO Marketing Agency., read the article on the Google website.

What are the benefits of SEO in other country?

SEO Dubai, Singapore, Hong Kong, London or USA website Global SEO & SEM & SMO Marketing Agency. Increases awareness of the local market. Many more people see your company by entering keywords into the search engine. Appropriately high positions translate into an increased number of visits to the website. High positions will certainly increase sales or interest in the service if your service or product is searched for. It all depends on how often the selected keywords are searched for. The Global SEO & SEM & SMO Marketing Agency. of the Dubai, Singapore, Hong Kong, London or USA company is an ideal solution for services in Dubai, Singapore, Hong Kong, London or USA, such as a hairdresser, dentist, or mechanic. Thanks to Global SEO & SEM & SMO Marketing Agency., it can be your customers! Website Global SEO & SEM & SMO Marketing Agency. Dubai, Singapore, Hong Kong, London or USA is also a service for companies with their headquarters in the capital but direct their products or services to customers from all over International SEO Company / SEM & marketing expert.

website positioning Warsaw

What influences the positioning price?

Is cheap SEO possible in Dubai, Singapore, Hong Kong, London or USA these days? Global SEO & SEM & SMO Marketing Agency. pricinPricingds on many factors. The most important that IT Holding takes into account are:

  • Keyword competitiveness
  • The number of searched keywords
  • Domain age
  • Building a website
  • The base number and type of links pointing to the domain
  • Page content (all available information)
  • Domain parameters (domain strength)

In local Global SEO & SEM & SMO Marketing Agency., such as Dubai, Singapore, Hong Kong, London or USA Global SEO & SEM & SMO Marketing Agency., we always consider the competition and the activities it uses. The price of a service is a strategy for achieving a goal. If the goal is to achieve high positions in the Top 3 range for competitive keywords, we must take care of a properly optimized website and external factors such as links. There are cases where the website in its current form is not suitable for Global SEO & SEM & SMO Marketing Agency. The optimization possibilities will be severely limited due to outdated technology. Then the cost of Global SEO & SEM & SMO Marketing Agency. May increase the cost of creating a new website adapted to the current requirements of the Google search engine. On the other hand, some pages may already be adapted to the search engine, have good parameters, or have a large number of natural links of good quality. Then the cost of Global SEO & SEM & SMO Marketing Agency. It can be much lower, and achieving high positions cheaply becomes real.

You will not pay for any intermediaries by reporting to us, and we will carry out the entire campaign. We will create an attractive price offer for you, and the implementation of our activities will allow you to gain new customers! This way, you will reduce the costs of Global SEO & SEM & SMO Marketing Agency. The client’s strategy and requirements also influence the SEO price. If dedicated activities include content marketing and proper image care, the costs can increase.

Positioning of stores in Hong Kong or Dubai

Global SEO & SEM & SMO Marketing Agency. of Dubai, Singapore, Hong Kong, London or USA stores is the specialty of IT Holding. Many years of experience in Global SEO & SEM & SMO Marketing Agency. Web portals for the maximum organic traffic acquisition allow us to prepare a great strategy for e-Commerce. We will conduct a full analysis of the assortment, product categories, and possible filtration and then optimize the online store. Thanks to our work, you will gain hundreds of new customers, and we will turn the traffic from organic search into conversions. Are you from Dubai, Singapore, Hong Kong, London or USA? Make an appointment with us, where we will discuss all the details of our offer. Are you from another city? If you are interested in our services, we will be happy to visit you at your company’s headquarters. Choose the Global SEO & SEM & SMO Marketing Agency. of the Dubai, Singapore, Hong Kong, London or USA online store and start earning money on the internet!

How do we settle website positioning all over in the Global Market?

Depending on the list of keywords and the billing model with the client, the price list is not the same for every industry: the Global SEO & SEM & SMO Marketing Agency. Price is determined individually, and it is influenced by many factors, ranging from the technology of creating a website and ending with the external parameters of the domain. We can adjust the Global SEO & SEM & SMO Marketing Agency. The strategy is also according to our budget. The more information we have from the client, the better we will adjust the SEO campaign to achieve results. We usually pay in the form of a subscription because we care about the level of service implementation. Our actions stay even after the termination or termination of the contract. This form of contract also allows us to operate in a proven and safe way that corresponds to the latest Global SEO & SEM & SMO Marketing Agency… If you are interested, ask about Global SEO & SEM & SMO Marketing Agency., price list Dubai, Singapore, Hong Kong, London or USA or a dedicated offer.

Audit and positioning consultancy

We will perform a full audit for you in terms of website Global SEO & SEM & SMO Marketing Agency. . We will check your website for construction, loading speed, content, and optimization. We will examine incoming links to the website and develop a specific SEO strategy. We can verify previous work related to Global SEO & SEM & SMO Marketing Agency. And optimization and identify all the bad and good factors on a given website. We conduct website visibility audits in the Google search engine. We advise on the expansion and relocation of websites. We can find niches thanks to which your website can increase organic traffic from the search engine. We have experience producing websites and online stores in terms of SEO, and our optimization recommendations always pay off with increased traffic.

Positioning – Why with us?

We carry out many website Global SEO & SEM & SMO Marketing Agency. Campaigns in Dubai, Singapore, Hong Kong, London or USA. Thousands of phrases in the Top 3 of search results with the suffix “Warszawa” result from our work and experience in Global SEO & SEM & SMO Marketing Agency… Our SEO contracts are clear and legible. We can choose the keywords according to the client’s budget properly. We try to optimize the Global SEO & SEM & SMO Marketing Agency. Process, of course, taking care of all the security rules of the website you entrust to us. Contact us, and we will answer any questions regarding Global SEO & SEM & SMO Marketing Agency. of websites in Dubai, Singapore, Hong Kong, London or USA.

How long does website positioning in U.S take?

There is no definite answer here. Several factors influence the time necessary for website Global SEO & SEM & SMO Marketing Agency.:

  • Domain age
  • The current number of incoming links
  • The degree of website optimization
  • Keyword competitiveness
  • Budget

If the website has been newly created and the domain does not have any valuable links. In this case, the Global SEO & SEM & SMO Marketing Agency. The process is extended, as it is necessary to achieve the appropriate parameters. Of course, the type of keywords is an important factor here for words with little traffic potential and little competition, the Global SEO & SEM & SMO Marketing Agency. The process can take several weeks with very competitive keywords, Global SEO & SEM & SMO Marketing Agency. It may take a few months to even a dozen or so—a key factor in Global SEO & SEM & SMO Marketing Agency. Highly competitive phrases are your budget. Global SEO & SEM & SMO Marketing Agency. Based on content marketing activities greatly accelerates the results. We estimate the time necessary to achieve high positions in the Google search engine separately for each client.

When will I see the effects?

The process of optimizing a website can take from a few days to several weeks. After this period, the position should increase, translating into an increase in the number of visits to the website. The real effects are visible after a month of cooperation, while a significant increase in visibility after about 3 months. Keep in mind that despite high positions, the SEO process is not a one-time action. Search engine optimization in Dubai, Singapore, Hong Kong, London or USA also depends on the industry; with strong competition, the process may take longer. Of course, when you start working with us, you will be informed about it.

In the case of new domains that have not been previously positioned or have no “history,” the Global SEO & SEM & SMO Marketing Agency. The process may be longer (the competitiveness of the industry is of great importance here).

After the website optimization process is completed, the domain is linked, and its parameters are strengthened.

Linking a domain is a process that must be spread over time; we obtain good quality links with thematic matching to the client’s domain. The correct linking process should positively affect the growth of domain parameters.

Positioning of websites Warsaw - domain rating - chart

What techniques do we use to position websites?

IT Holding positions websites according to the latest trends. We take care of the full optimization of the website. We look for attractive places to get links. We try to move within the thematic category of the website so that the link profile is as close as possible to the theme of the website.

SEO 2021

As an  SEO agency,  we are prepared for new challenges in 2021. Our onsite and offsite strategy will allow your company to achieve high results in the  Google search engine. We take care of the development of our team, we test and constantly introduce new solutions, thanks to which we can achieve great results.

How long does website positioning take?

The time necessary for the  Global SEO & SEM & SMO Marketing Agency. of the website depends on the domain’s seniority and the competitiveness of keywords. The time is much shorter for simple local words than for national words related to very competitive industries. Estimated simpler keywords can be positioned within a few weeks to several months; very competitive words can take several months.

What is the cost of positioning?

The price of Global SEO & SEM & SMO Marketing Agency. Results from the strategy, thanks to which it will be possible to achieve high positions. It all depends on the quantity and competitiveness of your keywords. A link-building strategy based on content marketing will be much more expensive than a simple linking strategy. The cost of content optimization and publication is also a factor affecting the price of the SEO service. In other words, Global SEO & SEM & SMO Marketing Agency. It can be carried out in the budget from several hundred to several thousand zlotys a month.

Since when do you see the effects of positioning?

The first effects of Global SEO & SEM & SMO Marketing Agency. It can be seen after the optimization; it usually lasts from a few days to a week. From that moment on, the traffic to the site should also gradually increase.

What is the minimum SEO budget?

Often, clients do not want to talk about their Global SEO & SEM & SMO Marketing Agency budget. For us, this is important information because we can adjust the strategy of activities appropriately to maximize the effect. With low budgets, SEO may not pay off at all. Then it is worth considering other activities related to internet marketing.

Is my website suitable for positioning?

If your website is made in an HTML template or CMS such as WordPress, Joomla (or other known ones), then the website should be suitable for Global SEO & SEM & SMO Marketing Agency. Without any major problems. In the case of dedicated CMS systems, it is necessary to verify the website in terms of the possibility of introducing optimization.

Advertising Your Business On The Internet – 10 Tips!

1.  Advertising Your Business On The Internet – 10 Tips!

We live in the heyday of the Internet, making it easier for us to promote our companies effectively and inexpensively. Here are some tips that may help you.  

1. Create a professional website. Make sure your website is graphically polished, clear, and easy to navigate. The chaotic appearance of the site only discourages potential customers!

2. Take care of the information posted on the website. Become an expert in a given field and start running a blog that will deal with issues related to your business. Additionally, make the description of your company more attractive in a special tab or on the start page. 

3. Don’t ignore the power of Social Media. Create a profile on Facebook, Instagram, or Twitter and create and comment on other people’s posts.  

4. Make instructional videos on YouTube. Thanks to this, you can share knowledge with others, e.g., show the production process of your articles or work on specific services. The most important thing is to get your audience interested!

5. Invest in Google AdWords. It is an advertising system through which potential users can find out about your business. All they need to do is enter a specific phrase into the most popular search engine, and sponsored links will direct them to your website. 

6. Add your company to Google Maps. Existence in the local community makes it more likely to extend your services to the entire country and perhaps the whole world. All you need to do is create an account in Google My Business and locate your business on the map. 

7. Join the online forum and become an expert. Exchanging comments and giving professional advice to forum users will not only increase your popularity. This is another great tool for promoting your company, e.g., your profile description or your nickname. 

8. Put your company’s address in the footer of the email. If you have your own company, you probably send dozens of e-mails a day. Use it! Let the recipients of your messages know about your business. 

9. Focus on professional service on the website. Create a special tab on your website where consumers can ask you questions about the services you offer. Reply patiently and accurately, and you’ll get more attention. 

10. Get influencers involved.  Take advantage of the help of people with wide reach in social media, in particular on Instagram. Offer them free products in exchange for promoting them! Thanks to this, you can gain several followers. 

Why is it worth having a fanpage on FB?

For over 10 years, we have practically all been active users of the most popular social networking site in the world – Facebook. The portal has many useful functions. One of them enables us to run our business effectively. Below are 6 advantages of having a fanpage.

1. Countless potential customers – do you think searching for customers is only done using traditional methods? Nothing could be more wrong! There are over a billion users registered on Facebook. Some of them will surely be interested in your offer.  

2. Building the company’s image –  Facebook is a great tool to create a brand close to people’s needs. By combining professionalism representing your company with a friendly approach, you will increase your chances on the market. Constantly publishing posts and replying to messages regularly strengthens customers’ trust in your company. 

3. Promoting your products or services –  the social network also offers the Facebook Ads function. Thanks to collecting data on portal users, the ads you create will be directed to a strictly defined group of people, according to age, gender, and interests. So you don’t have to worry that information about your products and services will escape the attention of the Facebook community.

4. Facilitated competition monitoring –  having a fanpage of your company, you can use another tool offered by the portal – the so-called pages to follow. Thanks to it, you have access to information such as the number of posts published by the competition, the number of page likes, or the number of interactions, which indicates shares and reactions to entries published on a specific fanpage.  

5. Low costs –  this is a significant advantage, especially for small and just developing companies. Setting up a page on Facebook is completely free. Only, in the beginning, you can pay for the graphics or photos you will use. Additional costs are generated by using the Facebook Ads feature, but compared to other advertising methods, they are deficient. 

6. Constant customer contact – a  properly run fanpage will create a community focused on the consumer brand. After some time, satisfied consumers will advertise your products or services. In addition, the opinions they provide are often beneficial for outsiders who are just getting acquainted with your offer. 

We hope that we have answered the question of why it is worth having a fanpage on FB. What are you waiting for? To work!

SEO is not a one-time action

Is continuous work for the benefit of the visibility of the website. How well the pre-optimization was done doesn’t matter. As time passes, there will be elements that need improvement, adjustment, or a regular update. It seems simple, down-to-earth, and insignificant matters. That is why they are often forgotten and ignored, at least until something goes wrong. Give yourself an advantage and prevent rather than cure.

Refresh your content.

In theory, you should constantly add new texts and materials to your website. If you follow this guideline, you have certainly noticed that some of this content loses its relevance over time, no longer meets current standards or is based on outdated and false information.

Spend some time reviewing material from previous years. All materials based on false information should be simply removed. However, before you delete a subpage, check it under the network traffic account. Sometimes a better solution may be to redirect from the address of this page to another, more up-to-date page.

Perhaps the page has the correct content, but you can see that the form in which it was written does not meet your current standards. Improve such subpages. Nothing prevents you from expanding the website with additional information or graphics. What’s more, updating the content will be a sign for the algorithm that your website is trying to provide the user with the information it is looking for on an ongoing basis, which will certainly be useful.

Outdated links.

Links that lead to removed content or disabled external sites negatively affect the integrity of your website. It is a good idea to check any hyperlinks added to the page from time to time. For a small page, it shouldn’t take a huge amount of time. However, it is best to get a link scanning program if you have an extensive website with hundreds of subpages. Thanks to it, you can check the status of every hyperlink on your website and make sure that they lead to the right place.

Respect the stipulated speeds.

How quickly your website can load into the browser has a huge impact on its reception by the user. It is also a parameter taken into account when ranking the website in search results. Make sure that the page does not become “too heavy” over time. Each added script, graphic, or plugin increases the amount of data to be downloaded. It is highly recommended that you check every page (or if there are too many, check the ones with the most traffic) and ensure their loading times do not exceed three seconds.

Compatibility issue.

Web browsers are updated regularly. Usually, they are small changes that we do not even notice. It happens, however, that after updating a browser, our website is displayed incorrectly. Often, it is enough to make a small correction, but you need to be aware of the problem first. The same goes for plugins. They may lose compatibility over time or be completely abandoned by the authors. Save yourself some time to update and check all plugins; add-ons integrated with your website. This will allow you to avoid unpleasant surprises and ensure a stable reception of your website.

How to choose keywords for positioning?

How to choose the optimal keywords?

Keywords play a key role in Global SEO & SEM & SMO Marketing Agency. With the help of words, the user provides the search engine with information about what he is looking for. So how do you make our website exactly what you are looking for?

For this purpose, we have many useful tools at our disposal, such as, for example, the Google Keyword Tool or Google Trends. Thanks to them, we can estimate the number of searches, competition level and use synonyms or combinations of selected phrases.

Monthly number of searches.

After querying the google search engine – “Furniture store,” we will get 135,000,000 answers. Thanks to Google Trends, we will learn that 40 to 100 people (in International SEO Company / SEM & marketing expert) are looking for this phrase every day. If we add to this that the first 3 items in the search results window will be visited by 61.5% of users, the conclusion is obvious. If our site qualifies as an answer to the phrase “furniture store” and is at the top of the search results, it will be visited by approximately 25-60 people every day.

Great, so let’s try to put a key phrase on the website and we have guaranteed access to the website!

Well, not really. As I mentioned earlier, the answers to the phrase given above were over 100 million. It’s a bit much, especially when we are interested in the top leaders. The more pages have a phrase that interests us, the greater its competitiveness becomes. This is not the only factor. The industry from which the phrase comes, the number of competitors is already Global SEO & SEM & SMO Marketing Agency. A given phrase, etc., also has a great impact on competitiveness. These aspects are different for each situation, so you will need the help of people who deal with SEO daily.

What to consider when choosing phrases?

We want our website to be visited by as many people as possible. Because, in fact, that’s its primary goal. We may have a very aesthetic side with many interesting features, but what would we like if no one ever visited it?

That is why it is important to think about Global SEO & SEM & SMO Marketing Agency. At the design stage of the website. When deciding on the layout of the text, its headings, and graphic elements, it is worth adjusting them for the user and the indexing robot. The text itself should be based on the phrases we have chosen, bearing in mind the correct semantics. And the keywords themselves will be best chosen from the phrases already searched for in our industry. Google Ads will help us in this, and we can see what users search for phrases related to our industry.

There is nothing to wait for.

All in all, if you want to drive more traffic to your website, it’s best to start now. Determine which key phrases are both searched for and compatible with your industry, and then optimize your pages to make them the best Google response to frequently searched queries. Just be moderate in all this. If you go overboard with keywords, the effect may be just the opposite of what you expect. If you do not feel strong enough to improve your online recognition on your own, use the services of an experienced company dealing with Global SEO & SEM & SMO Marketing Agency. For years.

Top 10 Aspects of SEO

User experience

Google tries to adjust its usage results to provide its users with what they are looking for and takes into account the form in which they will receive it. Therefore, it is not difficult to guess that in addition to checking whether the content on the page matches the phrases that are being searched, the search engine algorithms will also take into account the general impression of the user about the page. If you care about a high position in search results and thus an increased number of visits to the website, you should remember the intuitive use.

Speed is essential

One of the most important aspects of the user experience on the website is its loading time. We want the user to spend as much time on our website as possible, so the priority will be to ensure that they do not leave the website before it is loaded—the standard waiting time for the page to load is 3 seconds. If your website takes longer to load (and you can check it with the Google Page Speed Insights tool, for example), you should fix it as soon as possible. The simplest solution is to compress the size of the graphics. The less they weigh, the less the user has to download, which leads to faster page loading.

Mobile browsing

We know from official Google reports that more than half of the queries sent to the search engine come from mobile devices. This means that more than half of people potentially interested in your site will try to enter it using a phone or tablet. You cannot afford to see a page worse than on a computer monitor because of this.

Make sure your website is mobile browser friendly. Place a meta tag on your website that will match the page size to the display. The size of the buttons and text also matters. It is also worth remembering about the autocorrect for all forms.


Take care of the back of your website. Even if the user does not have access to it and never sees it, indexing bots will pay attention. The presence of important elements such as the robot.txt file, the updated sitemap.xml document, or even the tracking code for Google Analytics is not without significance. This will be a sign that the page is actively supported and developed for the crawler, and it will not skip any page while indexing.

Friendly urls

Does anyone pay attention to them? Yes, of course – both robots and users who have been using the search engine for years, which taught them that the green address of the website they want to enter is equally important, and sometimes even more important than the blue title of the website. If you are wondering how to improve the addressing on your website, pay attention to its length and structure. URLs should be as short as possible, include keywords for a given subpage, and avoid unnecessary characters such as the date of entry.


Nobody likes reading text walls. Google knows about it, which is why we should also be interested in it. The h1-h6 headings are an essential tool for formatting the text on our website. With their help, we divide pages into paragraphs. Therefore the content of the header should be closely related to the content of the paragraph to which it is assigned. From the SEO point of view, they must contain key phrases on which the page is based—another important factor in maintaining their hierarchy. The headings are numbered 1 through 6, so they should appear in that order. Also, remember that the target page should only have one h1 tag.

Our page titles

The first impression is critical, and in most cases, the first thing a user will interact with is the title of our page displayed in the search results. Therefore, it should be expressed concisely and legibly. At the same time, for optimal Global SEO & SEM & SMO Marketing Agency. , it should contain key phrases for the entire subpage. If possible, place them at the very beginning of the title. Keeping in mind the importance of such title creation, maintaining reliable content remains a priority. Any attempt to use this method, for example, leading to misleading the potential reader, may decrease our website’s visibility.

Thoughtful graphic elements

A page without pictures usually seems empty and unfinished. Matching the appropriate graphic elements will certainly improve the reception and the aesthetics of our website. Unfortunately, the images we post are not perceived by crawlers the same way users see them. So let’s also think about them. All you need to do is take a moment to make sure that the name of the graphic file consists of more than random strings. Equally important are the alternative texts to the pictures. Take care of users who cannot see what the graphic presents by watching it, and your website will earn a few points for being better polished and thoughtful.

The content is the most important

Ultimately, the content remains the most important element of the website. Any tricks to make our site more recognizable will be useless if the content is not what the user is looking for. The texts placed on our website must be primarily original. Google constantly scans and indexes huge numbers of pages, which gives it the ability to compare content to detect plagiarism. So you shouldn’t risk duplicating content from other sites; the repercussions of being allegedly plagiarized are definitely not worth it.

A few words about semantics

Scanning algorithms are becoming more and more advanced. Already now, apart from just writing and filtering words, they can approximate their meaning and combine them with other words on the page to determine what is referred to in the text. For example, when we write a page about “best mice” while scanning the page, the robot will pay attention to phrases such as “breeding,” “feeding,”; as well as the words “wire length” or “laser type.” All this ensures that the page is consistent and tells about a living creature or a pointing device. We should be consistent in creating the text for our website. It is worth focusing on using words semantically matched to the key phrase on a given subpage.


So Search Engine Results Page is the page displayed to the user after entering the phrase into the search bar. He will see a list of websites rated as the best answers to the phrase, pages promoted by Google Ads, and additional windows with information from trusted websites. It can be a summary of information from Wikipedia, a movie repertoire, or a recipe for the cake you are looking for. Why is that, and why should we care?

Colloquially called SERPs is information collected from websites with relatively high search results, usually placed as a direct answer to a question asked by a search engine. In principle, the user then can receive an answer to the question without having to open any page. After a moment’s thought, it’s probably not good; after all, the goal is to encourage users to enter our portal, right? Yes. However, if a user first sees the beginning of an answer to his question, he will almost certainly go to the page from which the answer comes. Pages selected as the source of “direct answer” are opened even more often than those in the first place. Therefore, it is a good idea to include a short but correct and concise answer to a potential user’s question on your website.

Linking as the basis of positioning

Links, i.e., links from and to other websites, were the basis for assessing the website’s credibility. It used to be much more than today, but it is still a crucial aspect in page optimization for search results. The biggest change was felt in terms of quality and quantity. Toxic practices of mass link spamming have been effectively nullified, so using such a tactic now can only have negative consequences. Nowadays, when it comes to acquiring links to promote your website, we mainly mean high-quality links. From commendable sources, trusted domains, and sites where linking is not that easy. It also works the other way around. It means that too many links coming from our website may adversely affect its perception by evaluation algorithms. Remember to remove inactive links and keep them relatively small.

Stay updated

Social media is not insignificant. If your website is linked to Twitter or YouTube and has a Facebook page, it is definitely more credible in the search engine’s eyes. This factor often proves that the website is not just another generic spam designed to fuel web traffic. The advantage of having an efficient social media profile will also be better contacted with a potential customer and the fact that the user will often first find your profile and only then go to your website.

What form of online advertising should you choose?

Have you ever wondered why online advertising is so important to be successful in your industry? If you want to attract new customers and benefit from it, you need to know that nowadays, the pillar of the success of every entrepreneur is the effective promotion of their business in the Google search engine.

So let’s start by presenting the two most popular advertising websites solutions, including website Global SEO & SEM & SMO Marketing Agency. And Google Adwords campaigns.

Before we get down to business, it’s worth explaining the key concepts of advertising on the web. Many novice entrepreneurs who want to promote their business have a big problem distinguishing between the two methods.

Let’s start with website Global SEO & SEM & SMO Marketing Agency. – this method includes the wide range of activities that the agency takes to promote our website in search results. This brings the website to the highest possible position of the organic search engine Global SEO & SEM & SMO Marketing Agency. Results. Every entrepreneur who wants to start advertising his company this way must be aware that this is a very time-consuming process, which is undoubtedly a significant disadvantage. You have to wait for the effects of 3-6 months. In addition, the effectiveness of the work largely depends on Google’s algorithms. In the event of their update, you have to consider that the website may lose its position. However, by entrusting this subject to an advertising agency, you can rest assured that specialists will be vigilant and react to unfavorable actions on an ongoing basis. The undoubted advantage of this method is building a positive image of the company and brand recognition. Thanks to attractive content and links obtained from valuable websites, they allow you to promote your business on a vast scale.

What about advertising in Google Adwords? This is, in turn, the act of showing your website in sponsored results. In this case, the entrepreneur has the opportunity to promote his business on the keywords he chooses while paying for each click on the ad. Contrary to Global SEO & SEM & SMO Marketing Agency. Here, the effects are visible almost immediately. The funds paid to the account and Google Adwords and setting the advertisement in the search results causes that the website is automatically displayed on Google. The strong point is the fact that the entrepreneur has the ability to monitor the effectiveness of his campaign by accessing his panel. Unfortunately, the downside of this method is its high cost. AdWords works on the principle of bidding – whoever gives more gets a higher position in paid results. The costs are also largely dependent on the competitiveness of the industry to which our company belongs. Higher competition for keywords = higher costs that must be spent on promoting the business. Another disadvantage is that the ads are displayed only when there are funds in our AdWords account. Failure to do so means that our advertisements will no longer be displayed.

Taking into account both methods presented, everyone will find something for themselves. If financial resources allow it, it is worth using both forms of advertising. However, if finances are limited, it is worth considering what we expect at the very beginning. If we want immediate effect and profits, it is worth using paid advertising in Google Adwords. However, if we intend to profit in the long term, it is definitely worth taking advantage of Global SEO & SEM & SMO Marketing Agency., which will bring much better results for us over time.


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